Requirements:

• National Diploma in Marketing or another relevant qualification.

• Experience in social media marketing and social media strategy.

• Experience in campaign planning, execution, and evaluation.

• Experience in digital marketing and performance analysis.

• Experience using Google Analytics and Google AdWords.

• Experience using Meta Business Suite and Microsoft CRM.

• Knowledge of email marketing and SMS marketing.

• Experience with competitive analysis and campaign reporting.

• Proficiency in Microsoft Office Suite.

• Knowledge of IBM Watson Campaign Automation and SMS Portal is advantageous.

Responsibilities:

• Lead the development and execution of the social media strategy, including planning, content conceptualisation, reporting, and alignment with the overall business strategy.

• Plan and manage the social media content calendar, always-on content, promotional content, and engagement posts to strengthen the company and gain customer insights.

• Monitor social media trends, best practices, benchmarking, measurement tools, and relevant developments to continuously improve the social media function.

• Manage the execution of social media, native, CRM, and digital campaigns, including briefing internal teams, obtaining sign-offs, coordinating timelines, and ensuring timely delivery.

• Liaise with clients, suppliers, internal teams, and creative agencies regarding campaign planning, approvals, media planning, buying, advertising material, and delivery.

• Manage campaign schedules, formatting, data cleaning, query handling, cost estimates, billing instructions, and advertising material trafficking.

• Assess and optimise social media and digital marketing strategies based on performance data, weekly reporting, ROI, and predetermined OKRs to improve campaign results and support revenue growth.

• Analyse campaign performance and social media metrics, providing insights and post-campaign reports to support decision-making and improve future campaigns.

• Provide advanced analytics and customer insights to the Marketing Manager to support a deeper understanding of target markets and business objectives.