Requirements:

• 5+ years’ experience in lifecycle marketing, CRM, or growth-led environments.

• Experience building or scaling growth frameworks in Salesforce Marketing Cloud.

• Experience translating business requirements into technical marketing builds.

• Experience working with implementation agencies and data teams.

• Experience in fintech, lending, or SME-focused businesses is preferred.

• Proficiency in AI and data analytics.

• Strong understanding of CRM-led growth and lifecycle marketing.

• Experience leading cross-functional teams and influencing stakeholders without direct authority.

• Strong commercial and growth-focused thinking.

Responsibilities:

• Design and scale lifecycle journeys and structured engagement frameworks that drive awareness, trust, application intent, and measurable application pipeline growth among SME owners.

• Build and expand the direct-to-consumer SME lending channel by establishing foundational lifecycle growth mechanics before focusing on optimisation.

• Develop authority-led and proof-based communications suited to high-consideration SME funding decisions.

• Lead the full utilisation of Salesforce CRM and Marketing Cloud, translating business objectives into clearly defined lifecycle use cases.

• Scope, architect, and deploy scalable automated flows with internal teams and external implementation partners, ensuring builds are modular, measurable, and future proofed.

• Partner with data and automation teams to define behavioural signals, improve CRM instrumentation, strengthen addressability and segmentation, and establish measurement frameworks focused on expansion and growth.

• Lead and develop the CLM execution team, including technical and design capabilities, while providing clear prioritisation and structured delivery pipelines.

• Collaborate with performance marketing, operations, and product stakeholders to drive lifecycle growth and provide leadership on growth mechanics and value drivers.

• Prioritise channel expansion, structural growth, audience reach, and engagement velocity while establishing scalable experimentation practices suited to SME lending.