Requirements

• A Bachelor’s degree or diploma in Marketing, Business, Communications, or a related field.
• A minimum of 3–5 years of experience in trade marketing or retail marketing.
• Experience managing POS and campaign logistics.
• Exposure to ATL and BTL marketing principles.

Responsibilities:

• Implement trade marketing campaigns across banking environments and activation sites.
• Localise national campaigns while maintaining brand consistency.
• Develop and manage POS materials and merchandising tools.
• Collaborate on GTM campaigns for new launches and key initiatives.
• Plan and execute roadshows and community engagement events.
• Align with retail partners on activation strategies and visibility support.
• Distribute necessary materials to partners for campaign execution.
• Assist in trade marketing calendar planning and budget management.
• Track campaign effectiveness and channel KPIs.
• Gather feedback and incorporate learnings into planning.